KYB Definition.

Know Your Business: verification of a business customer, covering legal existence, ultimate beneficial owners (UBOs), sanctions, whether the business is real, and whether it matches the declared MCC. Acquirers and PayFacs perform it when onboarding each merchant, then on an ongoing basis through transaction monitoring. Weak KYB exposes them to merchant fraud (sham websites, laundering through fake sales) and to regulatory penalties.

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