Reference💳 Payment methodsBeginner⏱ 15 min read

🧩 PayPal, BNPL, and alternative payments

PayPal, installment payments, direct debit, pay-by-bank, crypto-assets, and meal vouchers: a map of payment methods beyond cards and wallets

PayPal: how it works and what merchants pay

PayPal is a staged wallet. In a staged wallet, the payment breaks down into two successive transactions. The customer pays PayPal, which then funds the payment from the stored source: a card, a bank account by direct debit, or the PayPal balance. The merchant never sees the customer’s payment details, only an email address and a PayPal payment guarantee. PayPal is licensed as a credit institution in Luxembourg, supervised by the CSSF, and operates in France under an EU passport.

Transaction typeFeeNotes
Standard domestic payment2.90% + €0.35 fixed feeWell above a standard card MSC (0.5%–1.5%)
Cross-border payment+1.29% to 1.99% surchargeDepends on the payer’s region
Currency conversion3% to 4% FX markupOver the reference rate
Dispute fee≈ €14 per dispute lost or left unansweredOn top of any refund
PayPal merchant pricing in France (standard rates, before negotiation)

Merchants pay more than they would for card acquiring, and in return they get conversion. PayPal has more than 400 million active accounts worldwide and offers a two-click checkout with no card number to type. The Buyer Protection attached to these transactions eases shoppers’ hesitation on an unfamiliar site. In C2C, secondhand, and cross-border sales, not offering PayPal costs more in lost sales than the fee itself.

Merchants face two dispute tracks. The customer can open a dispute in PayPal and, when the funding source is a card, can also file a chargeback with their bank. In that second case, PayPal passes the scheme procedure on to the merchant, following the cycle described below.

1 · Disputethe cardholder disputes2 · Chargebackthe issuer debits3 · Notificationacquirer → merchant4 · Representmentmerchant evidence5 · Pre-arbitrationoptional second round6 · Decisionscheme arbitration45 to 120 daysdepending on the scheme and the reason codefees: €15 to €50 per dispute
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Reserves and account freezes
PayPal can impose reserves, holding back a percentage of incoming payments for 90 days. It can also freeze a merchant account after a spike in activity, a high dispute rate, or in a sector it deems risky. An online merchant that relies on PayPal as its only payment channel then loses access to its revenue for as long as the measure lasts. That is a real cash-flow risk, and it argues for treating PayPal as a secondary payment method, not as the main payment infrastructure.

BNPL: the model, the risks, and how Klarna, Alma, and Oney are regulated

BNPL (buy now, pay later) covers installment plans (pay in 3 or pay in 4) and deferred payment of 15 to 30 days. The provider pays the merchant the full amount when the order is placed, so the merchant is paid upfront and guaranteed, in exchange for a fee of 1.5% to 6%. The consumer often pays 0%. The merchant bears the cost and weighs it against the lift in average order value, typically +20% to +60% on financed orders.

CompanyOrigin / statusProductsMerchant fee (indicative)Distinguishing feature
KlarnaSweden, licensed bankPay in 3 or 4, deferred, Klarna account, shopping app2% to 5% + fixed feeGlobal volume, strong consumer app; went public in 2025
AlmaFrance, finance company and payment institutionPay in 2, 3, 4, 10, or 12; deferred; B2B1.5% to 4% depending on volume and number of installmentsFrench leader, strong in brick-and-mortar retail and PSP integrations
OneyFrance, bank (BPCE/Auchan group)Pay in 3 or 4, a long-time staple of mass retail1.5% to 2.5%Pioneer of in-store pay-in-3 by card; strong retail presence
The three largest BNPL providers in France

Three risks are now well documented. Loan stacking across several platforms escapes any consolidated view of household debt. Late fees make credit advertised as free more expensive. Approval rests on instant scoring built on limited data. Regulators therefore see BNPL as consumer credit in all but name.

Oct. 2023
CCD2 directive published (EU 2023/2225)
The revised Consumer Credit Directive brings BNPL, interest-free credit, and loans under €200 into scope.
Nov. 20, 2025
Transposition into French law
Member states must have transposed the directive.
Nov. 20, 2026
**Rules take effect**
Mandatory creditworthiness checks (through the FICP in France), standardized pre-contractual information, rules on advertising, and a right of withdrawal. BNPL moves under consumer credit rules.
2026-2027
PSD3 / PSR: political agreement in November 2025
In parallel, the payments package (the PSD3 directive and the PSR regulation, proposed in June 2023 and provisionally agreed on November 27, 2025) will tighten fraud prevention, data sharing, and supervision. The rules are not expected to apply before the second half of 2028.
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How CCD2 affects the BNPL business
From November 2026, the one-click BNPL flow will include a creditworthiness check and standardized pre-contractual information. These steps add friction at checkout, lower the expected approval rate for vulnerable borrowers, and raise compliance costs. Bank-backed providers, and those whose scoring draws on open banking data, will absorb these costs more easily than thin-margin pure players, and the sector is likely to consolidate. Merchants that leave their checkout unchanged should expect BNPL approval rates to fall.

SEPA direct debit, credit transfers, and pay by link

SEPA Direct Debit (SDD) is a creditor-initiated payment: the creditor debits the debtor’s account under a mandate the debtor has signed. It remains the backbone of recurring payments. Two schemes coexist, built on opposite logic.

CriterionSDD CoreSDD B2B
DebtorConsumers or businessesBusinesses only
No-questions-asked refund8 weeks after the debit, no reason neededNo refund right
Unauthorized transactionDisputes up to 13 monthsAlso 13 months, but the mandate is checked upfront
Mandate check by the debtor’s bankNot requiredRequired before any debit (mandate registration)
Typical useSubscriptions, bills, energy, telecomsCommercial rent, suppliers, B2B payment plans
SDD Core vs. SDD B2B
  • Standard credit transfer (SCT): the workhorse of B2B and invoice payments, free or nearly free, but settled on D+1 (business day) and initiated by the payer. Its built-in weakness, having to wait and then reconcile, is exactly what instant payments and Verification of Payee (VoP) fix.
  • Pay by link: the merchant sends a payment page URL (by SMS, email, or WhatsApp), a popular option for remote sales without a website (tradespeople, quotes, collecting overdue invoices). Technically, it is a PSP-hosted payment page, usually for card or credit transfer.
  • Request to Pay (SRTP): the EPC scheme for structured payment requests. The creditor sends a request, the debtor approves it in their bank’s app, and an SCT or SCT Inst goes out in response. It is a key building block for future invoicing flows and one of the rails under consideration for A2A e-commerce.
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Direct debit, the most “reversible” payment method on the market
SDD Core gives the debtor a no-questions-asked refund right for eight weeks after the debit. A card payment, by contrast, can be disputed only on grounds set by the scheme rules. A merchant collecting through SDD Core therefore accepts more reversibility. That explains why SDD Core is confined to recurring relationships with a low dispute risk, and why businesses switch to the irrevocable SDD B2B whenever they can.

Pay-by-bank and open banking

PSD2 created the payment initiation service provider (PISP) license. With the customer’s consent, this licensed third party can initiate a transfer from the customer’s bank account via API. Combined with SCT Inst, which the EU Instant Payments Regulation (IPR) made universal and priced no higher than a standard transfer, the PISP license makes pay-by-bank possible. The customer pays the merchant straight from their account, with no card, using strong authentication in their banking app.

Pay-by-bank checkout flow
Customer
Selects “Pay by bank” at checkout
Payment initiator (PISP)
Displays the list of banks and pre-fills the transfer
Amount, merchant IBAN, order reference
Customer
Is redirected to their banking app and authenticates (SCA)
In-app biometrics; no sensitive data entered on the merchant site
Customer’s bank
Sends an SCT Inst to the merchant’s account
PISP → merchant
Confirms initiation and credit within seconds
Merchant ships with the funds already in hand

Leading providers include Tink, acquired by Visa, TrueLayer, Token.io, and, in France, Fintecture and Bridge. B2C adoption remains modest: the redirect to the bank lengthens checkout, and a transfer carries no buyer protection. Adoption is taking off in B2B and high-ticket purchases, such as invoice payments, cars, and travel. In those segments, the savings over cards are large and paying by transfer is a familiar habit.

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Where pay-by-bank already wins
The relative cost of the two methods depends on order size. On orders above €500, an initiated instant transfer costs several times less than a card, because the fee is flat or only slightly proportional, while the MSC rises with the amount. A transfer also runs into no card limit and makes the funds available immediately. Below €50, cards and wallets keep the edge on checkout friction.

Crypto-assets and stablecoins under MiCA

Crypto payments remain marginal in European commerce. Their legal framework is now set by the MiCA regulation (Markets in Crypto-Assets, EU 2023/1114). For payments, what matters is the fiat-backed stablecoin, legally an e-money token (EMT), the only kind stable enough for merchants to accept. Its value tracks the reference currency; without that peg, a merchant could neither display a price nor collect the matching amount.

June 2023
MiCA enters into force
June 30, 2024
Titles III and IV (ART / EMT) apply
Stablecoin issuers must be licensed as a credit institution or an e-money institution. Rules cover reserves, redemption at par, and usage caps for non-euro tokens.
Dec. 30, 2024
Rules apply to service providers (CASPs)
A single EU license for crypto-asset service providers replaces national regimes (such as France’s PSAN registration for digital asset service providers) after a transition period.
2025
The market comes into compliance
European platforms drop non-compliant stablecoins (several delisted USDT), while USDC and licensed euro stablecoins gain ground.

Merchants accept crypto through crypto PSPs such as Binance Pay, BitPay, or, in France, Lyzi, which handle instant conversion to euros. The merchant shows a price in euros and receives euros, with no volatility and no crypto on its balance sheet. The licensed provider carries the AML/CFT obligations, including the travel rule and KYC.

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Key takeaways
Without licensed stablecoins and instant conversion, accepting crypto-assets exposes the merchant to volatility, heavy accounting and tax obligations, and compliance risk. Real-world use in European retail payments remains negligible. The practical interest lies instead in cross-border B2B payments and settlement in euro stablecoins, whose volumes have grown since MiCA.

Meal vouchers and gift cards

In France, the titre-restaurant is an employer-subsidized meal voucher, a payment instrument restricted to a specific use. The employer funds 50% to 60% of it, exempt from payroll charges up to a cap revised each year. Historically paper-based, the market has largely moved to cards and mobile. Edenred, Pluxee (formerly Sodexo), Up, and Swile share most of the roughly 5 million employees who use them. Card acceptance runs on the Conecs network, the interbank “scheme” for digital meal vouchers, which POS terminals route as a dedicated payment application.

  • Spending limit in France: €25 per day, for food purchases only; usable on weekdays (Sundays and public holidays only if the employer allows it).
  • The exemption allowing the purchase of any food product in supermarkets, including items not ready to eat, has been extended by law through the end of 2026, while a structural reform of the system is still under discussion.
  • For the merchant: an acceptance fee specific to the meal voucher network (historically 3% to 5% on paper, lower on cards), with reimbursement within a few days.
Cardholderaccount holderMerchantaccepts the payment method1 · paymentClosed loop · three-party modelA single operatorit plays all three rolesissuernetwork and rulesacquirercardholder signs updebit or due datepayment submissionnet payoutno interchange to splitacceptance network built from scratchOne company sets the rules, carries the risk, and bills: the price can't be broken down.

Gift cards work differently. They are closed-loop instruments, usable at a single retailer or within a limited network. They benefit from PSD2’s “limited network” exclusion, transposed in France into Articles L. 521-3 and L. 525-5 of the Monetary and Financial Code. No payment institution or e-money license is required. France does, however, require notification to the ACPR once volume exceeds €1 million over 12 months. By contrast, a gift card usable anywhere, running open-loop on the Visa or Mastercard network, is legally e-money and subject to the related KYC limits.

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Why these instruments matter to payments professionals
Meal vouchers and gift cards sit on the same regulatory boundary. On one side is the limited-use payment instrument, exempt from licensing. On the other is e-money, which can be issued only under a license. How a retailer card, prepaid loyalty, or employee benefits program is designed depends on that classification. An acceptance network that extends beyond the limited network pushes the program into the e-money regime, with the corresponding license and KYC limits.

Elsewhere in the world. The same mechanism, elsewhere.

Bringing installment payments under consumer credit rules

Unregulated deferred payment, renamed “deferred payment credit,” comes under Financial Conduct Authority supervision on July 15, 2026, under the final rules in policy statement PS26/1. From then on, lenders must give consumers the information they need to make an informed decision, lend responsibly and affordably, and support customers in financial difficulty.

Financial Conduct Authority, “Regulating Buy Now Pay Later” and PS26/1, https://www.fca.org.uk/firms/regulating-buy-now-pay-later

Australia

Since June 10, 2025, any credit activity involving a BNPL contract has required an Australian credit license with the matching authorizations, under the Treasury Laws Amendment (Responsible Buy Now Pay Later and Other Measures) Act 2024. The act creates a separate category, the “low cost credit contract,” whose providers can opt into lighter responsible lending obligations. Membership in AFCA, the financial ombudsman service, has been required since the same date.

ASIC, “Buy now pay later credit contracts: Credit licensing,” https://asic.gov.au/regulatory-resources/credit/buy-now-pay-later-credit-contracts-credit-licensing/

The trend has reversed. On May 22, 2024, the CFPB issued an interpretive rule that treated the digital account used to access a BNPL loan as a credit card and applied Subpart B of Regulation Z to it. The CFPB withdrew that rule on May 12, 2025, along with several other guidance documents. Firms can no longer rely on it, and no specific federal rule governs BNPL.

Consumer Financial Protection Bureau, “Buy Now, Pay Later (BNPL) Products,” https://www.consumerfinance.gov/compliance/compliance-resources/consumer-cards-resources/buy-now-pay-later-bnpl-products/

Payer control over recurring debits: advance notice, disputes, and mandate withdrawal

India

The Reserve Bank of India requires the issuer to notify the customer at least 24 hours before each recurring debit, stating the merchant name, amount, date, and mandate reference. Additional authentication is required only above ₹15,000 per debit (₹100,000 for insurance premiums, mutual fund subscriptions, and credit card bill payments). The customer must be able to change the mandate’s duration, withdraw it at any time, or decline a single debit.

Reserve Bank of India, Master Direction on e-mandates and recurring transactions, https://www.rbi.org.in/Scripts/BS_ViewMasDirections.aspx?id=13374

There is no no-questions-asked refund comparable to the eight-week window of SEPA’s SDD Core. Regulation E covers only unauthorized debits, on a sliding scale of deadlines. If the consumer reports within two business days of discovery, liability is capped at $50; after that, it can reach $500. A consumer who fails to report an unauthorized debit within 60 days after the statement is sent bears any later debits.

12 CFR § 1005.6 (Regulation E), https://www.law.cornell.edu/cfr/text/12/1005.6

Australia

Protection comes from a voluntary code, not from statute. The ePayments Code, administered by ASIC, sets who bears losses from unauthorized transactions and provides a recovery process for mistaken internet payments. It covers cards, EFTPOS, online and mobile banking, and BPAY. It protects only customers of institutions that subscribe to it, which consumers have to check for themselves.

ASIC, “ePayments Code,” https://asic.gov.au/regulatory-resources/financial-services/epayments-code/

Dedicated food payment instruments: limits, format, and merchant rules

Belgium

Belgian meal vouchers are electronic only and issued in the worker’s name, credited to a dedicated meal voucher account. To remain exempt from ONSS social security contributions and from tax, the employer’s share cannot exceed €8.91 per voucher, and the worker must contribute at least €1.09. Vouchers are valid for 12 months from the credit date, or 3 months for a voucher reactivated after expiry.

SPF Emploi, Travail et Concertation sociale (Belgium’s federal labor ministry), “Titres-repas” (Royal Decree of November 28, 1969, Art. 19bis; Art. 38/1 CIR 92), https://emploi.belgique.be/fr/themes/remuneration/titres-repas

Brazil

Decree No. 11,678 of August 30, 2023, which amends Decree No. 10,854/2021 governing Brazil’s Workers’ Food Program (Programa de Alimentação do Trabalhador), targets the sector’s shadow economy. It bars issuers from paying invoices, bills, or payment slips on employers’ behalf, including through points programs (Art. 175, § 4º, I), and bans any cashback-style rewards program (Art. 175-A). Employees can have their credited balances moved to another provider free of charge (Art. 182).

Decreto nº 11.678, de 30 de agosto de 2023, https://www2.camara.leg.br/legin/fed/decret/2023/decreto-11678-30-agosto-2023-794644-publicacaooriginal-169069-pe.html

Mexico

Vales de despensa (grocery vouchers) are deductible from corporate income tax only if they go to all employees through a monedero electrónico (e-wallet) approved by the SAT, Mexico’s tax authority, with a CFDI (electronic invoice) carrying the “vales de despensa” complement (Art. 27, Section XI, LISR). The wallet cannot be used to withdraw cash, buy alcohol or tobacco, or pay water, electricity, or phone bills, and it works only at affiliated merchants in Mexico.

Servicio de Administración Tributaria, “Preguntas frecuentes: monederos electrónicos de vales de despensa,” https://www.gob.mx/sat/acciones-y-programas/preguntas-frecuentes-monederos-electronicos-de-vales-de-despensa