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Wero goes in-store in Belgium as payments pack NRF’s Paris show

Wero took its first in-store steps in Belgium at NRF’s European show in Paris, where payment sessions filled up even as the event shrank to 287 exhibitors from 500 in 2025. Neither Visa nor Mastercard was in the official exhibitor list.

Networks mentioned

The European Payments Initiative (EPI) has extended Wero, its account-to-account wallet, to in-store payments in Belgium. EPI made the announcement on September 16, 2026, at the National Retail Federation’s European show in Paris. Through Belgian payment provider Payworld, shoppers pay straight from their bank account by scanning a Wero QR code displayed on the terminal. EPI ran the demonstration at its booth for all three days of the show.

It was the main announcement to come out of the show, the second European edition of the NRF’s trade event, held September 15–17 at Porte de Versailles. The show, which replaced Paris Retail Week, brought together retailers and their suppliers. Payments carried more weight there than the exhibitor list alone would suggest.

Wero reaches 48,000 merchants, with French and German stores to follow in 2027

More than 48,000 merchants in five countries have already processed Wero transactions, online and in physical stores, EPI said. In Luxembourg, where Wero launched earlier in September, the count is expected to pass 2,000 by the end of the month. Point-of-sale payments in France and Germany will open progressively from 2027.

48,000
merchants have already processed Wero transactions, online and in store
EPI Company
5
countries: Belgium, France, Germany, Luxembourg, and the Netherlands
EPI Company
2,000+
merchants expected in Luxembourg by the end of September, up from about 600 in mid-September
EPI Company
2027
progressive rollout of in-store payments in France and Germany
EPI Company

“What was on our roadmap is progressively becoming reality,” EPI CEO Martina Weimert said. “Consumers are already paying with Wero online, and Belgium provides a concrete example of Wero moving further into the physical store.” EPI members also showed proofs of concept for contactless account-to-account payments on existing terminals and electronic cash registers. EPI stressed that these ran in test environments and “do not represent commercial launches.”

Visitors walking through a large, modern convention hall
The show filled halls 4 and 6 at Porte de Versailles from September 15 to 17, taking over from Paris Retail Week.

A smaller show, and no attendance figure

The National Retail Federation’s wrap-up gives no visitor count. According to mind Retail, the show’s app listed 287 exhibiting companies, down from 500 at the 2025 edition, which drew 12,500 attendees. The trade title reports that both exhibitors and attendance fell.

Twenty-three companies were listed in the payments category of the official exhibitor list, including Adyen, Alma, Axepta BNP Paribas, CAWL, Nepting, Payplug, Shift4, Square, Stripe, Verifone, Worldline, Worldpay, and Wero. Terminals and in-store payment acceptance were well represented, with Ingenico, Lyra, Market Pay, Monext, PAX, Castles, Glory, and Loomis.

The card networks were the most notable absentees. Neither Visa nor Mastercard appeared in the official list, and neither did Klarna, Nexi, Checkout.com, or Mollie. A retail show is not a payments show, and the floor plan made that plain.

Payment sessions filled up while AI workshops struggled

Seven sessions in the official program dealt explicitly with payments; five are listed below. Les Clés du Digital, a French trade site, observed that payment sessions were packed while some AI workshops had trouble drawing an audience.

DateSessionSpeakers
Sept. 15The Beauty of Optimization: L’Oréal’s blueprint for protecting cash flowL’Oréal and Adyen
Sept. 15Wero at the physical point of sale: challenges, use cases and perspectivesEPI Company, Société Générale, Mercatel, and Worldline
Sept. 16From click to store: how Wero is transforming the customer journeyWero, Decathlon, Kiabi, and Axepta BNP Paribas
Sept. 16Payment sovereignty: maintaining controlVerifone, STIME (Groupement Mousquetaires’ IT arm), and Mercatel
Sept. 16Agentic commerce: Cdiscount is preparing for the future of e-commerce with WorldlineWorldline and Cdiscount
Five of the seven payment sessions in the official program

Agentic commerce was the running theme, and it reached beyond the show floor. On September 14, Worldline launched a payment handler for the Universal Commerce Protocol, an open agentic commerce standard co-developed by Google, on its Global Collect cross-border platform. A study by Fevad, the French e-commerce federation, and KPMG, previewed at the show, draws on an Odoxa survey for Fevad of how shoppers actually use AI.

31%
of online shoppers already use generative AI when they shop (Odoxa survey for Fevad, conducted online January 14–19, 2026, among 1,500 online shoppers; quota sample)
Odoxa for Fevad
73%
among regular users of generative AI
Odoxa for Fevad
Under 1%
of e-commerce traffic comes from AI, according to the panelists (not a market average)
Fevad, KPMG, and Kingfisher panel
2 to 4x
higher conversion rate for AI-driven traffic
Fevad, KPMG, and Kingfisher panel
🔑
Shoppers still want to control the payment
The study finds that consumers prefer to keep control of the payment step. That is the very barrier the card networks are trying to remove with their verifiable intent frameworks. An agent can search, compare, and fill the cart, but who takes the final step is still up for grabs.
People gathered in a large glass atrium, with escalators in the background
Twenty-three exhibitors in the payments category, and neither of the two big card networks in the official list.

Upcoming payments events

EventDatesLocation
Seamless Middle EastSept. 22–24, 2026Dubai
SibosSept. 28–Oct. 1, 2026Miami
Money20/20 USAOct. 18–21, 2026Las Vegas
TrustechDec. 1–3, 2026Paris, Porte de Versailles
NRF Big ShowJan. 10–12, 2027New York
Shoptalk EuropeJune 1–3, 2027Barcelona
Money20/20 EuropeJune 8–10, 2027Amsterdam
EBAdayJune 15–16, 2027Rome
Upcoming trade shows that matter for payments

No date has been set yet for the next European edition. It remains the only event in France where retailers’ payment teams, their providers, and terminal makers all meet over three days. That explains why the payment sessions fill up while the rest of the program is still finding its footing.

Provenance

Published September 17, 2026

9 sources, 7 distinct domains

↗ EPI Company, Wero’s Next, Now: E-commerce accelerates as In-store takes its first steps · epicompany.eu↗ mind Fintech, More than 48,000 merchants have already processed Wero transactions (in French) · mind.eu.com↗ mind Retail, NRF Europe’s 2026 edition sees exhibitors and attendance fall (in French) · mind.eu.com↗ Les Clés du Digital, NRF 2026 Retail’s Big Show Europe opens in Paris (in French) · lesclesdudigital.fr↗ NRF 2026: Retail’s Big Show Europe, official exhibitor list · aecopa26.mapyourshow.com↗ NRF 2026: Retail’s Big Show Europe, official session program · aecopa26.mapyourshow.com↗ Worldline, Worldline enables agentic commerce payments via Universal Commerce Protocol capabilities · worldline.com↗ Fevad, Fevad, KPMG and Kingfisher unpack agentic commerce at NRF Europe (in French) · fevad.com↗ Odoxa for Fevad, Online shoppers and agentic commerce (in French) · odoxa.fr
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