🎓 CoursesInnovationAdvanced⏱ 60 min

Agentic payments: integration and readiness. 6 chapters and a final quiz.

The operating guide for merchants and PSPs: make your catalog readable by agents (feeds, schema.org, MCP), identify and accept an agent (Web Bot Auth, KYA, delegated tokens), manage fraud and disputes, deploy x402, then roll out a roadmap and governance.

Chapter 1. A machine-readable catalog.

An agent doesn’t see your website. Not your retouched photos, not your optimized checkout funnel, not your banners. It consumes structured data. If your products don’t exist in machine-readable form, they don’t exist for ChatGPT, Gemini, or Claude, however good your SEO for human visitors is. Agentic visibility is won across three complementary channels.

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A new baseline
In 2026, machine readability determines whether an agent recommends a product, and everything hinges on complete attributes and fresh prices and inventory. A beautiful product page with no GTIN and no structured availability stays invisible to conversational commerce.

The 12 non-negotiable attributes

  • Title, description, brand: the semantic foundation the agent compares
  • GTIN (EAN/UPC code) and MPN: to match your offer with other sellers’ offers
  • Standardized category (a product taxonomy such as Google’s): to target queries
  • Price, sale price, currency: the agent compares down to the cent
  • Availability and condition (new/refurbished): an undeclared stockout means a rejected order and damaged trust
  • Image URL and canonical product URL: for display within the conversation
schema.org/Product markup in JSON-LD (excerpt)
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Cafetiere a piston 1 L",
  "brand": { "@type": "Brand", "name": "Bodum" },
  "gtin13": "0699965238803",
  "image": "https://exemple.fr/img/cafetiere.jpg",
  "offers": {
    "@type": "Offer",
    "price": "34.90",
    "priceCurrency": "EUR",
    "availability": "https://schema.org/InStock",
    "url": "https://exemple.fr/p/cafetiere-piston-1l"
  }
}
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Product feed
A standardized feed pushed to agent platforms (OpenAI’s feed specification for ChatGPT, Google Merchant-style feeds). Freshness requirements apply to prices and inventory, in near real time.
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On-page schema.org
JSON-LD markup on every product page. This passive channel is essential for agents that browse the open web rather than private feeds.
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MCP server
The Model Context Protocol (an open standard Anthropic published in late 2024) exposes catalog search, inventory, and checkout as tools the agent can call. This channel is active and conversational.

In 2026, it pays to cover all three channels, because the mix of agentic traffic is shifting too fast to bet on just one. Schema.org markup is the floor: low cost, maximum reach. The ACP/OpenAI feed unlocks Instant Checkout. The MCP server lays the groundwork for deep integrations, including B2B, where the buyer’s agent queries your ERP directly.

🎯 Quick question
Why does structured markup matter more than site design in agentic commerce?