🎓 CoursesMarkets & internationalAdvanced⏱ 60 min

Accepting payments in China. 6 chapters and a final quiz.

The operating manual for a foreign brand that wants to get paid in mainland China. Choose between the cross-border regime and an onshore entity, check an acquirer’s license and foreign exchange registration, connect Alipay and WeChat Pay on the right channel, understand why an order dies at customs, work out the full cost including taxes, and repatriate funds and data without being stopped by SAFE (the State Administration of Foreign Exchange) or the CAC (the Cyberspace Administration of China).

Chapter 1. Choosing the collection route.

The provider doesn’t come first. Neither does the API. The first decision in a China project is the customs and legal route the sale will take. Everything else follows from it: who can collect the payment, which taxes apply, which limits constrain your customer, and which data has to go to customs. A team that picks its PSP before settling this question ends up rebuilding the entire project three months later.

The decision tree, in the order to work through it
Question 1
Are the goods already in China at the time of sale?
No, they ship from abroad or from a bonded warehouse: the **cross-border retail e-commerce** regime is available. Yes, you imported them and hold them in free circulation: you are selling on the domestic market, so a Chinese entity, a business license (营业执照), and onshore acquiring are mandatory.
Question 2
Are you selling to consumers or to businesses?
Consumers: **跨境电子商务零售进口** (cross-border retail e-commerce imports), with its per-transaction and annual limits. Businesses: general trade, with none of those limits, but none of the tax breaks either.
Question 3
Is the product on the positive list?
The cross-border retail regime applies only to goods on the **《跨境电子商务零售进口商品清单》**, an interministerial list whose 2019 version has applied since January 1, 2019, and which was expanded in 2022. Products off the list fall under the general regime.
Question 4
Do you want to own the customer relationship, or delegate it?
A cross-border marketplace collects payments on your behalf and pays you out in foreign currency. Time to market is short, but you hold neither the payment contract nor the data. Collecting in your own name means clearing the steps in chapters 2 and 3 yourself.
Decision
Lock in the route, and only then choose the provider
Each route has its own acquirer market. A provider that excels at cross-border may be unable to serve you onshore, and vice versa.
Cross-border retailOnshore entityCross-border marketplace
Where the goods areOutside China, or in a bonded warehouse (网购保税进口, code 1210)In China, in free circulation, cleared through customs before the saleOutside China or in bond, depending on the platform’s program
Entity requiredNo Chinese entity required to sell, but partners registered in China must file the declarationsMandatory: a company under Chinese law, a 营业执照, an RMB bank accountWhatever the platform requires; the platform does the collecting
Who collectsA licensed payment institution, which declares the flow and pays you out in foreign currencyAn onshore acquirer, which settles to your Chinese account in RMBThe platform, which pays you net of its commission
Import taxesCustoms duty at 0%; VAT and consumption tax at 70% of the amount legally dueGeneral import regime, then Chinese VAT on the domestic saleThose of the regime the platform chooses, built into its price
Limits on the customerRMB 5,000 per transaction and RMB 26,000 per person per yearNo such limitThose of the underlying regime
What you don’t controlProduct eligibility, and how much of the annual quota the customer has already used elsewhereHow long it takes to set up the entity and obtain sector approvalsThe customer data, the payment contract, the margin
The three routes a foreign brand can use to collect payments in mainland China

The cross-border retail regime rests on two texts. Know them by number, and cite them to any partner who tells you otherwise. Notice 财关税〔2016〕18号, in force since April 8, 2016, sets the tax treatment: customs duty provisionally at 0%, no more de minimis threshold, and import VAT and consumption tax collected at 70% of the amount legally due. It defines the customs value as the actual transaction price, freight and insurance included, in the words “实际交易价格(包括货物零售价格、运费和保险费).” Notice 财关税〔2018〕49号 has applied since January 1, 2019. It raised the limits from RMB 2,000 to RMB 5,000 per transaction and from RMB 20,000 to RMB 26,000 per person per year.

RMB 5,000
per-transaction limit for cross-border retail e-commerce
财关税〔2018〕49号, in force since January 1, 2019
RMB 26,000
cumulative annual limit per individual
财关税〔2018〕49号, in force since January 1, 2019
0 %
provisional customs duty rate within the limit
财关税〔2016〕18号, in force since April 8, 2016
70 %
share of the amount legally due actually collected as import VAT and consumption tax
财关税〔2016〕18号, in force since April 8, 2016
⚠️
You are not the taxpayer, you are the collector
Notice 财关税〔2016〕18号 is explicit: “购买跨境电子商务零售进口商品的个人作为纳税义务人.” The individual who buys is the taxpayer. The e-commerce company, the platform, or the logistics provider can only be a 代收代缴义务人, a collection agent acting for the state. That changes how you draft your terms and conditions, how you display the tax-inclusive price, and what goes on your invoice. It also affects returns. Goods sent back within 30 days of customs release entitle the customer to a tax refund and a credit back to their annual quota. Build that clause into the back office before the first return, not after.
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Payment is only one of three data flows
Customs announcement 海关总署公告2018年第194号 requires three data sets to be transmitted before declaration and in real time. The order comes from the e-commerce company, the payment record from the payment institution, and the waybill from the logistics provider. All three must match. A payment flow that isn’t connected to this chain isn’t merely poorly integrated: it prevents customs clearance. That is why you can’t just “plug in a PSP” for cross-border sales to China the way you would elsewhere.
🎯 Quick question
A cross-border retail order shows RMB 4,600 in goods, RMB 300 in freight, and RMB 100 in insurance. What should you conclude?